Face

The new cid cosmetic range have created a range that simplifies make-up application, they listened to hundreds of new id make-up artists, sharing insights they have picked up from making up real women. These women felt that make-up shopping can be overwhelming with too many fashion-led shades which are not always wearable or easy to apply. So, new cid Cosmetics was unveiled to fill that gap in the market. Today, it is still shaped by the experience of those make-up artists, who listen to what their clients have to say about changing trends and the skin changes that we encounter as we age. new cid Cosmetics is the only range in the world which has a creative team made up of hundreds of working make-up artists.